From 16 to 51 DR: How We Boosted Silverbird’s Rankings with Strategic SEO

Challenge:

Silverbird, a global multi-currency transfer service, sought to significantly increase organic traffic to product pages and the blog, raise the Domain Rating (DR) to improve search ranking visibility and attract more B2B clientele by targeting relevant keywords.

Solution:

Silverbird’s website, built on Tilda, was great for simple pages, but their complex needs demanded more muscle. We recommended a custom CMS on Webflow, offering superior flexibility for future growth. Silverbird specifically wanted to focus on pages about SWIFT codes, so we prepped detailed technical specs and collaborated with developers to create them.

The migration to the new CMS launched in April 2023. It wasn’t a completely smooth journey, though. Initial technical hiccups caused a temporary dip in traffic. But fear not! Our team swiftly re-optimized everything, ensuring a smooth landing on the new platform.

Step 1 Pre-Migration Prep: Optimizing Tilda Pages for Webflow Success:

Before migrating Silverbird’s website to Webflow, we leveraged their existing Tilda pages. Analyzing their performance allowed us to identify what content and on-page elements resonated with users.

These insights fueled the on-site optimization of new product pages on Webflow:

• High-converting meta titles & descriptions were crafted
• URL architecture was restructured for better keyword targeting
• Logical breadcrumb navigation was implemented for user-friendliness

By auditing past data and refreshing on-page elements with SEO in mind, we built a strong technical foundation pre-migration, ensuring maximum product page visibility and traffic post-launch.

Step 2 Strategic Link Building for Enhanced Authority:

The blog received its own dedicated migration to a new CMS platform hosted on a separate domain. This enabled us to implement a comprehensive technical SEO overhaul tailored specifically for content-driven traffic growth.

Our optimization initiatives spanned crucial on-page elements like fine-tuning breadcrumbs, tags, microdata, canonical tags, and more. But we also looked far beyond the basics:

Content Strategy Enhancements

• Expanded keyword targeting to a more robust semantic core of high-volume, relevant topics
• Provided detailed briefs to guide Silverbird’s writers in producing SEO-fueled content assets
• Constructed an intuitive internal linking architecture to fuel topical content clusters

Structural Improvements

• Implemented geographic content segmentation with dedicated country category pages
• Established credible, personal author brands through bylined profile pages

Beyond auditing and refining the existing blog, our team also spearheaded hands-on content production to kickstart Silverbird’s new, SEO-optimized publication.

The outcome was nothing short of stellar: Monthly organic blog traffic soared 30X higher.

Step 3 Meticulous Link Building Amplifies Authority:

To solidify Silverbird’s industry authority and credibility with target B2B audiences, we implemented a calculated, high-quality link acquisition strategy focused on:

• In-house content production meeting stringent editorial standards
• Earning placements exclusively on domains with higher Domain Ratings than Silverbird’s site
• Vetting publisher authority signals like organic traffic levels, spam scores, and overall site quality

Deploying a systematic cadence of publishing 10 guest posts per month while gradually ramping up the site’s total backlink portfolio allowed us to nurture sustainable growth without risking search engine penalties.

Silverbird’s 12-Month Ascension:

Annual Organic Performance

Year-over-year compared to previous 12-month period:

The Takeaway: SEO Powerhouse in One Year (We Can Be Your Copilot)

This remarkable growth trajectory exemplifies the compounding success possible when executing a unified SEO strategy harmonizing technical excellence, authoritative content, and precise off-site authority building.